Monday, July 8, 2013

Buy Dizolve and Support Alberta Flood Victims (July 2013 Campaign)

Last month, I told y'all about how much I love Dizolve, a non-toxic, eco-friendly, effective and Canadian-made laundry detergent I had the opportunity to review which comes in ultra-concentrated strips (vs. "standard" liquid and powder forms). I was consequently sold on its awesomeness enough to make the long-term switch.

But Dizolve Group Corporation doesn't stop at offering a wonderful product! The company also donates a portion of its purchase payments to fundraising causes, and its latest campaign has the potential to make a tremendous impact on an incredibly dire situation.

Last month, the province of Alberta experienced heavy rainfall which led to catastrophic flooding, particularly along many of the province's rivers and tributaries. According to Wikipedia, four people have been confirmed dead, 100,000 had to evacuate and 2,200 Canadian Armed Forces troops were deployed to provide assistance. It has now been two weeks since the events took place, however relief efforts continue and it will likely take years for a complete cleanup/restoration.

Preliminary estimates suggest that damages could be as high as $5 billion, and charitable donations are urgently requested to offset these costs. As such, the Canadian Red Cross has set up an Alberta Floods Fund to provide relief to the victims and assist with rebuilding efforts. The Canadian Red Cross is one of our country's top-rated charities in terms of fundraising efficiency, governance and transparency, so donors should feel confident that their dollars are making the greatest possible impact.

So how does Dizolve fit into all this?

Until the end of July, 2013, Dizolve is donating the entire purchase price of every package sold (less shipping and handling) to the Alberta Floods Fund. Yes, you read that right - 100% of all profits. At $12 per box, this campaign could really make a difference. If 1% of the population purchased a single box, over $4.2 million would be donated. If 10% of the population purchased 3 boxes, over $126 million would be donated! This is one of the most compelling fundraising campaigns I've come across - the cause is urgent, the charity is reputable and the donor gets something (very useful) in return!

To make a purchase/donation yourself, head over to Dizolve's Alberta Flood Relief campaign page. You can buy online or order by phone. If you're interested in spreading the word to others, Dizolve makes it easy - you can send an e-card or print postcards to hand out. Or simply pass along the above link or this blog post!

Thanks for reading and I hope you'll join me in sharing and/or contributing to this terrific campaign!

Disclosure:  This is a sponsored post. The company who sponsored it provided me with compensation in the form of product. Regardless, I only publish posts which reflect my own, completely honest opinions and which I believe are valuable to share with my readers.


  1. Wow. That is awesome. I love when companies give back!

  2. This is an amazing campaign and kudos to Dizolve for stepping up and doing this! Thanks for letting me know about this!

  3. Oh, wow! Thanks for letting us know about this. I had no idea. What a great initiative.

  4. Those statistics are so scary! I love a company that gives back!